MEMBER

"Why not give it another serious try?"

In the past,"Made in Japan" was synonymous with reliability, and Japanese technology was highly praised. However, in recent years, Japan has lost market share to products from other countries, and now, Japanese brands are rarely seen outside of automobiles and electronics.

While companies like DAISO have successfully expanded globally with their business model, and industries such as anime and gaming showcase Japan’s unique culture, the international expansion of Japanese products has stagnated in many sectors.

One of the key reasons I believe Japanese products have not expanded globally, particularly in the Middle East, is that they are not being pursued with genuine commitment.

When the founders started their businesses in Japan, most of them worked tirelessly, often sacrificing sleep, and dedicated significant time and resources to sales and marketing efforts. It is because of this relentless commitment that they have achieved their current level of success. They believed in their success even during periods of losses, trusting that their efforts would eventually pay off.

However, when it comes to expanding overseas, many mistakenly believe that success will come easily, with the assumption that products will sell quickly. But if it is difficult to sell products in Japan to fellow Japanese people in the Japanese language, it is even more challenging to sell an unknown product in a foreign land with different languages, cultures, and religions.

We have a proven track record, expertise, and network that have allowed us to succeed in this market. Through consistent, genuine effort and a daily commitment to understanding how to succeed here, we have achieved the results you see today.

We do business with those who are truly committed, just like you.

We look forward to partnering with you, someone who is genuinely determined to conquer the Middle Eastern market and build a legacy for future generations.

"The World's Largest Hub, Dubai"

While Japan faces a decline in domestic demand due to its shrinking population, the global population is on the rise, particularly in the Middle East and Africa, with Dubai serving as a central hub.

As of 2024, Japan’s population exceeds 120 million, but by 2050, it is projected to fall to 95 million, and by 2100, to just 63 million.

In contrast, the MENASA economic zone, with Dubai as its hub, currently has a population of 2 billion, which is expected to increase to 3.3 billion by 2050 and 5 billion by 2100.

Additionally, surrounding countries tend to adopt trends that are popular in Dubai, allowing businesses that succeed there to rapidly expand globally.

This highly attractive market is drawing the attention of companies worldwide, who are pouring in people, goods, money, and all sorts of resources, attacking it with full force.

To succeed against such fierce competition, a half-hearted approach will not suffice.

"Once Again, Japan to the World."

We are committed to creating a future where we once again expand Japan to the world and reclaim "Japan as Number 1."

Takahiro Yoshikura

Al Marhala Al Muqbela General Trading L.L.C CEO
Himawari General Trading L.L.C CEO
Himawari Holdings Co.,Ltd. Regional Director for MENA (https://holdings-himawari.com/)

Career / Biography

In March 2016,he moved to Dubai and, after becoming independent, have been involved in developing business opportunities for over 500 Japanese companies. he is one of the few Japanese residents in Dubai with a proven track record of continuously generating foreign currency for Middle Eastern countries.

With experience in trading, event management, education, and store expansion, he provides consulting services with exit strategies, leveraging my expertise to help many Japanese companies expand successfully. Currently, he is not only focusing on the Middle East but also extending my reach to Africa and Asia, continuing to work toward conquering entire continents.

Some Achievements in the Middle East

Expansion of products from a major rice cracker manufacturer into a leading hypermarket in the UAE, as well as support in the production of halal-certified versions of their products.

Sold products from a major ice cream manufacturer on a container basis and secured an exclusive distribution agreement for the Middle East.

Sold over 100 SKUs of Japanese food, beverages, snacks, and other products to a leading hypermarket in the UAE.

Expansion of over 200 SKUs of beauty products, localization, and securing distribution agreements.

Expansion of Japan's top share oral care products and solution business
Localization of print seal machines, mall expansion, capsule toy distribution, and other amusement products
Organization and support of large-scale events

Kengo Noiri

Career / Biography

After graduating from Marshall University in the United States, he joined PASONA North America. In the Business Development department, He primarily provided solutions in human resources and management functions for Japanese companies in the U.S., as well as supporting their expansion into the American market.

While working in Silicon Valley, He received a request from a U.S. startup to support their entry into Japan. This experience led him to start his own company.

After founding the company, he focused on assisting several foreign companies with their entry into Japan and localization efforts. He has also made over 20 angel investments, with a significant portion invested in the Web3 industry, which he saw as having great potential in Dubai. In 2022, he relocated to Dubai.

Since then, based in Dubai, he has been supporting foreign companies with their expansion into Japan, assisting investee companies, and also helping businesses and individuals establish themselves in Dubai.

Areas of Expertise

Web 3.0 Business Development,Japanese Market Localization